Email marketing might not be the sexiest part of inbound marketing, but it’s an important one. In fact, an email marketing strategy can be such an important part of your overall inbound strategy that we devoted an entire guide to the topic. it’s about using content to attract your ideal customer, which in turn leads them to becoming your lead and eventually purchasing your product or service. That’s great, but where does email marketing fit into this? Don’t worry, we got you covered here! We’re going to break down how email marketing fits into the overall inbound marketing strategy and how you can take advantage of all the things that are possible with email marketing.
Reach your targeted audience
Email is the most direct way to reach your customer. All you have to do is send them a message, and they’ll open it up on their phone, tablet, or laptop. You don’t need anything fancy. A simple hello will do the trick.
Mailchimp makes it easy for anyone to design and send beautiful emails that get results. Try Mailchimp’s drag-and-drop editor, signup forms, automation workflows and segmentation features for powerful list segmentation and campaigns that target specific customer groups based on what they like or what you sell. One of our favorite ways to use email as part of an inbound marketing strategy is through newsletter blasts. We think newsletters are great because they allow businesses to keep their customers updated on company news, promotions, and events without spamming people with tons of messages every day.
Value your loyal customers
It’s easy to focus on getting more customers, but if you don’t take care of the ones you have, they’ll go elsewhere. That’s why it’s important to dedicate some time to thinking about ways you can reward and re-engage with them.
First and foremost, make sure your company is using a platform that offers automated email campaigns that are triggered based on the customer’s past interactions with you. For example, if a customer completes an order and they haven’t opened any of their previous emails from you, send them a follow-up email asking if they received their purchase okay or asking what other products or services they might need help with. This way it doesn’t seem like every single one of your emails is about something new. You’re reminding them of who you are and what you do without being overly pushy, which could end up scaring them away.
Secondly, use this opportunity to give the customer a call-to-action for how they can continue working with you (again) after making this first purchase. You could offer discounts for future purchases or free shipping if they decide to buy again within days.
Generate high-quality leads
Email marketing is one of the most effective lead-generating strategies for B2B marketers. With a well-thought-out strategy, a strong list, and an eye on ROI, you’ll be generating high-quality leads in no time.
Here are five ways to generate high-quality leads with email marketing:
1) Consider what makes your company unique and weave it into your emails. 2) Craft compelling subject lines that pique the interest of the reader. 3) Track what works (and what doesn’t work!) so you know where to spend more time and effort. 4) Provide value upfront by including valuable content such as industry insights or useful information in the first few lines of an email to get people’s attention quickly. 5) Give customers incentives to subscribe to your mailing list, like exclusive discounts and offers only available through email.
Increase website traffic
Email marketing is a great way to increase website traffic. It’s not just about sending out promotional emails, but also about nurturing and building relationships with your customers. Emailing people who have opted-in to receive messages from you will give you the best chance of a return on investment and help you get the most out of your relationship with them. Sending automated, personalized emails based off previous purchases or interactions will help provide valuable information that is relevant to them, which will encourage engagement and lead to more sales over time. Plus, implementing an email automation campaign like this can be done at a low cost and has the potential to grow exponentially. A few dollars spent on email content, domain registration, hosting, and templates can be much more effective than spending hundreds or thousands of dollars on traditional advertising. You’re able to get results while investing less because it’s much easier for people to ignore banner ads and popups than they are to unsubscribe from a message in their inbox.
Analyze your results and adjust your strategy
We offer two types of emails to our customers: transactional and promotional. When you sign up for a plan with us, we send out one or two transactional emails to confirm the transaction and to let you know when your plan is due for renewal. Once you’ve been with us for a while, we start sending out promotional emails offering discounted products, exclusive deals and other things that may interest you. It’s important not only to set expectations upfront about what type of emails you’ll be receiving but also to craft an email marketing plan around what you want from the recipient as well as what they might want from you. What are your customer’s expectations?
What do you hope to accomplish with your messages?
How often do you send them?
What does success look like for this particular campaign?
Increase brand awareness with every email
Email marketing is a cost-effective way to generate high-quality leads and reduce sales cycles. It’s also one of the most direct ways to communicate with customers and prospects. But it’s important to make sure that you’re sending emails to the right people so that you don’t waste time and money on a campaign that doesn’t work. You can build a list of potential customers by using tools like Google Analytics, or by asking for customer emails when they purchase from your website or store. Once you’ve compiled your list, you’ll want to design an effective subject line. A compelling subject line is often what prompts a person to open an email in the first place. After that, it’s all about keeping them engaged and driving them back to your site or store for more interaction (read: more conversion).
Related Articles: Why Is Social Media an Important Part of Inbound Marketing?
Conclusion
Email marketing is a great way to reach out to leads and customers who have expressed an interest in what you are offering. It’s easy to set up and doesn’t cost much, so it’s well worth exploring. The key is to find out what resonates with your audience, what they’re interested in, and how often they want to hear from you. Once you know that, the sky’s the limit! For instance, if people want more than one email per week but not more than two, send them one on Sunday and another on Thursday. If people only want one email per month, save it for a major event like Christmas or Black Friday sales.
