Why Is Social Media an Important Part of Inbound Marketing?

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Social media has become an essential part of inbound marketing, as it can be used to both attract and convert leads. Social media is often the first point of contact between your company and potential customers, meaning you have an opportunity to make a lasting impression that could lead to sales. However, not all social media channels are created equal, so you’ll need to do your research and find out which are the best platforms to use for your business. Here’s why social media is an important part of inbound marketing and how you can use it effectively in your own campaigns. It’s also one of the most cost-effective strategies because it means you don’t have to spend money on expensive advertisements or spend countless hours seeking out potential customers through cold calls and emails. However, if you want inbound marketing to be successful, you’ll need to learn how to use social media effectively as part of your inbound marketing strategy. Here are five ways social media can help you with your inbound strategy.


Social Media has changed the way that businesses communicate with their customers. It has enabled them to find out what their customers want by listening to what they say online, and then delivering it in the form of products or services. Social Media also provides a safe space for people to talk about brands and share their experiences with others, which can lead to good word-of-mouth advertising. Companies are now able to use Social Media as a tool for improving customer service, by being more accessible and responsive than ever before. With so many platforms available, like Facebook, Twitter and Instagram, it’s possible for companies to interact with different demographics on each one. For example: some people only have time to check Facebook during their lunch break at work; whereas others might prefer watching YouTube videos after dinner because they’re looking for entertainment rather than product information.

Social media can help you build relationships with customers:

Social media can be a powerful tool for businesses trying to reach customers. It lets you build relationships with the people who are interested in your brand, and it also helps them feel more comfortable about buying from you because they have a sense of who you are as a person. Social media channels like Facebook, Instagram, Twitter and Pinterest have helped level the playing field between small businesses and large corporations by giving people access to companies they may not otherwise know about. Social media can make or break how people view your company, so it’s important that companies use this tool wisely and strategically. As many as 90% of consumers say they would stop doing business with a company if their social media posts were too promotional and only mentioned the company. A study done at Stanford University found that 43% of people will post their shopping on social media, which means there is plenty of opportunity for brands to connect with their consumers on these platforms.

It can also help increase traffic to your website:

Social media can also be a tool for increasing traffic to your website. When you create quality content, post it on your social networks, and drive people back to your page with share buttons, they will spend more time on your site. The more time they spend there, the more likely they are to read other things you have created or take other actions like following you on Twitter or liking your Facebook page. Furthermore, when someone follows you on a particular site like Twitter or Liking your Facebook Page, those updates will show up in their timeline which can expose them to everything else that is going on with the company and lead them back to the website. Finally, when people comment on your posts, likes and shares get pushed out to friends’ timelines – one person might not make much of a difference, but if 10 people engage with that post, then it has the potential to reach hundreds or even thousands of new eyes.


Social Media has grown exponentially over the last decade. According to a recent study by Pew Research Center, 92% of 18-29 year olds use some form of social media. With so many people spending time on these sites, it’s easy for brands to connect with potential customers. 

Brands that have a strong presence and expertise in Social Media are more likely to have success with their Inbound Marketing efforts. This is because Social Media provides a way for companies to get their message out there and talk to potential customers who might not otherwise find them through Google or other search engines. It also provides a way for those customers to see what the company stands for and what they offer. Finally, it offers marketers the chance to collect information about those potential customers (called lead intelligence) which can be used in their campaigns. The way this works is when someone follows your brand on social media, like your Facebook page for example, you then have access to that person’s contact information and interests. You can then create targeted ads and content specifically aimed at them. 

With all these benefits to Social Media, there are drawbacks as well. For example, creating posts for Facebook or Twitter takes up valuable time for Marketers as well as valuable resources like writers and graphic designers – something which could instead go towards making new products/services or taking care of existing clients.

You can find and connect with your target audience more easily on social media than anywhere else:

The days of cold calling, advertising on billboards and waiting for customers to come to you are over. With the rise of smartphones, tablets and other mobile devices, your target audience can now be found on Facebook, Twitter, LinkedIn and other social networking sites. These sites provide a way to connect with your potential customers more easily than anywhere else. Here are some reasons why you should use social media as a marketing tool 1. Social Media provides direct access to the people who make decisions about what businesses they’ll do business with:: In a recent survey by Forbes Insights, executives were asked which one source outside their own company they turn to most often for information about what brands or companies they might consider doing business with. Sixty-five percent said their network of friends on Facebook. Seventy-six percent said YouTube (for video content). And ninety-two percent said blogs that have high quality content related to their industry or interests.

Social media is excellent for building trust and boosting a positive reputation:

Organic reach on social media has been steadily declining for years, so it’s no longer enough to just post content. You need to use other strategies to get people involved and interacting with your brand.

Social media is a great way to establish trust with potential customers. They’ll be more likely to purchase from you if they know that you’re listening and responding to their concerns. Building relationships on social media can also help boost a positive reputation when the inevitable negative posts happen. You can provide excellent customer service by addressing those issues quickly and publicly, which will only serve to build up that relationship even further. Social media is a powerful tool for influencers as well; it helps them grow their following and influence others. All these benefits mean it should be an essential component of any inbound strategy.


Social Media has completely changed the way we do business. It allows us to connect with our customers on a personal level and helps us build relationships with them. Social Media also acts as a great tool for your customers to voice their opinions about your company, and what they like or dislike about it. If you’re able to listen to your customers and communicate with them in a timely manner, you can make improvements that will increase customer satisfaction, which leads to higher conversion rates. All this being said, it’s no secret that Social Media should be an essential component of any Inbound Marketing Strategy! Without getting into too much detail, Inbound Marketing refers to efforts geared towards attracting customers through content such as blogs, podcasts, videos and more. 

Inbound Marketing helps create awareness around your products by creating valuable content so potential buyers can find you easily. Social Media plays a key role in this strategy because it is where the bulk of consumers spend their time; if someone isn’t actively looking for your product then they are likely spending time scrolling through their Newsfeed or on Instagram.

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